Simple Blogspot

Google Blogger, also known as Blogspot, is a free blogging platform that is provided for free to users. Blogs are online journals that are posted up on the web and updated regularly. Initially, blogs were used by individual users to publish their thoughts and personal stories online. These people who post on these online journals (blogs) are called bloggers. Nowadays, due to the popularity of blogs, even corporations and businesses have jumped onto the bandwagon of blogging to create an online presence for their companies. They use blogs to garner the support of internet users for their brands and to create brand loyalty. Blogging is a very cheap way of advertisement and dispensing information about their products across all the countries in the world. It has revamped the business landscape by allowing small businesses to tap into the online retail market without a huge marketing budget, yet with very good sales results. It has even become very effective political tools for politicians to say their piece to their supporters and otherwise. Initially, it was created by Pyra Labs and launched in 1999, with the objective of giving every individual a voice and the opportunity to be heard and own a personal website. It was offered for free to everyone but it eventually ran out of seed money, and many of its employees worked on for months without pay. They started charging for advertisements on the free site called Blogspot and for the premium features on Blogger Pro. In 2003, Google acquired Blogger and this acquisition allowed the premium features on Blogger Pro to be offered for free to users. Google now hosts Blogger on its server, Blogspot.com. You can create your own brand name, create your own space and your own followings right here without having to pay a single cent for it. Additionally, Google is always improving and innovating on the site. The latest restructuring of the site included changing it and giving it a totally new Blogger Layout Dashboard. This gives so much more flexibility and functionality to the blogging platform. However, people who are used to having the old layout may find some teething problems in adapting to the new layout dashboard, as the usual tabs are no longer in their usual places. 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Click here for the FREE step-by-step guide to the new Blogger Layout Dashboard which will help you breeze through the new settings. Dawn Tan is a Certified Trainer, business consultant, writer and author specializing in internet marketing to bring local businesses online and open the market opportunity to reach customers worldwide. She specializes in online marketing, branding and strategic business positioning to capture new target markets, and turn existing customers into loyal raving fans for constant repeat sales and referrals. She is a well-sought after speaker and trainer who had taught hundreds of people internet marketing skills all over the world in Australia, Singapore and Malaysia.